The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of business and marketing for ages. It seems like the topic of funnels in online-based businesses is becoming more popular.
People want to learn more about the marketing concept and the ways it could be utilized in their online business marketing efforts. Continue reading to learn more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel does not necessarily mean a funnel. In this case, the use of the term funnel is to visual describe the process of selling from beginning to its conclusion. The term funnel can be used to describe the sales process due to its more extensive entry point for "Unqualified Prospects", and a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the top of the funnel. This is those who have not met with you, but might be interested in your products or services. You'll have many opportunities and sales in the future, and you'll also have customers who've purchased your product/service.
Another reason why a lead-generation funnel concept is efficient is that it allows you monitor potential customers at various stages in the expanded sales process. By using the sales funnel to measure the number of prospects who are qualified at each step, you will be able to predict the number of potential customers who are likely to become customers.
A sales funnel can aid you in determining where your sales process is failing or successful or if your marketing campaign isn't attracting enough prospects. This will allow you to decide the areas you need to concentrate your efforts and to maintain sales at the necessary level as well as, to fulfill marketing goals. It helps track and control the sales process of customers.
The Sales Funnel Top - Front - End
The front of your sales funnel must be the most active component of your process. This area requires consistent testing. Your imagination and resources will only limit the number of front-end strategies that you could create.
The primary objective of the front-end is going to be to attract potential clients and turn them into buyers later on in the selling process.
If a potential customer opts in or subscribes to something you offer and is "qualified". This is when in the sales funnel that the prospective customer, or "Unqualified Prospect" is a qualified lead because they have taken an action they have the potential to purchase the product or service you offer.
For your front-end to be effective you must be able to bring targeted traffic to your website blog, website, or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the most effective ways and tools to accomplish this.
There are a variety of tools available that can be used to "qualify" the "Unqualified Prospect". One of the more effective is the use of an online squeeze page, where you can offer something of value pertinent to your product or service that folks can get at no cost or at a at a significantly reduced cost in exchange for the exchange of their name and email. You can select from newsletters and related reports, as well as video and e-mail courses.
We can see that the front-end is where people are drawn to your sales funnel. What do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end, or bottom of the funnel is where the major sales and profits occur. It typically contains your highest priced products. Basically these would be relevant to the same niche but delivered in different formats such as audio, video live interaction, or private consultation.
The primary difference between the front-end and back-end is the kind of client, and also the price of the product or services being offered.
Even though it is true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will actually be able to make it into your back-end. This is fine, given the fact that this particular few will be investing a much larger amount of money.
It's clear that while front-end services or products can be priced under $100, back-end products and/or services are often priced in the 100s to 1000s. The bottom or back-end of the sales funnel is your primary source of income for an Internet business. This is also the most predictable area of the sales process.
Like I said, the sales funnel may be as simple or as complex as your imagination or resources allow.
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